'Muslim' TV rankings dive among media craze

"All-American Muslim" might be disproving the old saying about bad publicity. Even though TLC series filled the head lines all a week ago after protests exploded within the withdrawal of marketers including home-improvement chain Lowe's, Sunday's episode really experienced a substantial rankings decrease. The 12 ,. 18 episode dropped over 30% versus the prior week's episode, which registered 900,000 total audiences. And rankings for that 12 ,. 11 episode itself might have achieved positive results from elevated visibility for "Muslim" because of the debate was beginning to collect steam, particularly on Twitter, a few days earlier, though did not truly explode in to the mainstream press the next week. Yesteryear two instances of "Muslim" are trending beneath the season average for that series, that is over a million total audiences. The series, an unscripted take a look at several Muslim-American families residing in Dearborn, Mich., released November. 13 to at least one.7 million. "Muslim" vaulted to the national stage earlier this year when Lowe's confirmed it yanked advertisements in the series after being approached by Florida Family Assoc., a business that belittled the series to be "propaganda that riskily hides the Islamic agenda's obvious and offer danger to American protections and traditional values." Though Lowe's clarified that it is decision wasn't motivated by anyone group, the organization was inundated by complaints that leaking over from social networking to the stores, where picketers put together in metropolitan areas including Detroit and Brooklyn, N.Y. Choose political figures and celebs also have became a member of the chorus of protesters. Kayak.com, another marketer around the series that withdrew its advertisements, released your blog publish around the company's site recommending the cable network, possessed by Discovery Communications, was searching to milk publicity for "Muslim" in the debate. "Sadly, TLC has become taking pleasure in the interest out of this debate," authored Kayak chief marketing officer Robert Birge within the publish. The "Muslim" rankings recession is certain to go into the ongoing debate over whether social networking has any effect on TV rankings. While developers are investing growing assets to spreading the word for his or her shows on Facebook, studies have offered mixed messages whether there's a link between online chatter and viewing habits. It is possible that "Muslim" was impacted by the periodic lag that impacts many shows this time around of the year TLC's entire Sunday primetime schedule saw its rankings soften, based on a speaker. "Muslim" did really hold relatively steady within the 18-49 demo, ticking lower from .41 to .4 week over week. TLC has yet to point whether "Muslim," that was an eight-episode order, is going to be restored for an additional season. Contact Andrew Wallenstein at andrew.wallenstein@variety.com